Underlines Magazine - Premier reporting for intimate apparel

Cake Maternity brings new colours to nursing bras

09/09/2026

Two of Cake Maternity’s most-loved nursing bras are back in fresh, must-have colourways this season, and retailers already know why these styles fly off the shelf. Tutti Frutti has long…

by Underlines 09/09/2026

THE FRIDAY INTERVIEW: ANDREW WHITTLE OF BEING WEAR

28/08/2026

by Underlines 28/08/2026

LEFT ON FRIDAY AND VOLLEYBALL WORLD ANNOUNCE GLOBAL BEACH VOLLEYBALL PARTNERSHIP

27/08/2026

by Underlines 27/08/2026

WUKA launches first-ever Teen Starter Kit in Tesco

26/08/2026

by Underlines 26/08/2026

Gok Wan Launches ‘Designed to Fit’ Alongside Pour Moi

25/08/2026

by Underlines 25/08/2026

El Corte Ingles – official sponsor of MB Fashion Week Madrid

08/09/2026

Mercedes-Benz Fashion Week Madrid, the fashion event taking place from 14 to 19 September and organised by IFEMA MADRID with the support of Madrid City Council, has welcomed El Corte Inglés as its new Official Sponsor,…

by Underlines 08/09/2026

Next wins equal pay appeal in paying warehouse staff more than shop-floor

08/09/2026

by Underlines 08/09/2026

Understatement is taking over KaDeWe

07/09/2026

by Underlines 07/09/2026

STARS BEST SHOP AWARDS Best Selling Collections 2026: Finalists Announced

04/09/2026

by Underlines 04/09/2026

Looking Back on the Summer of 2026 at INDX IA

01/09/2026

by Underlines 01/09/2026

THE FRIDAY INTERVIEW: ANDREW WHITTLE OF BEING WEAR

28/08/2026

by Underlines 28/08/2026

News

INDX FASHION SHOW SS2027 COLLECTIONS

by Underlines 27/07/2026

27/07/2026

Snapshots from INDX Intimate Apparel Fashion Show highlighting swim, lingerie, nightwear & loungewear collections for SS2027. For those who missed it the Fashion Show will be held at 3.30pm on…
Taking a Curve to Paris this weekend!

by Underlines 29/06/2023

29/06/2023

Curve Paris aka Salon International de la Lingerie (and indeed previously Mode City) has seen a number of changes in the last 12 months, most signfiicantly its absorption into WSN…
MAGLIFICIO RIPA CHOOSES SENSIL® BYNATURE

by Underlines 23/06/2023

23/06/2023

Historic Italian textile group, Maglificio Ripa (bencmark in beachwear and sportswear since 1952) has developed the world’s first collection of jersey fabrics with SENSIL® ByNature, the new premium nylon 6.6…
FAST FORWARD TO THE FUTURE FABRICS EXPO!

by Underlines 20/06/2023

20/06/2023

The Sustainable Angle’s Future Fabrics Expo takes place next week at state-of-the-art venue, Magazine London (across the river from Canary Wharf). This pioneering event (since 2011), will once again lead…
Uncover the Exceptional at Scoop!

by Underlines 23/05/2023

23/05/2023

For over a decade, Scoop has been at the forefront of uncovering exceptional designers and tastemakers from around the world and to celebrate its 12th year anniversary the show has unveiled…
Hyosung Presents New SS2025 Textile Trends – Regenerative Life

by Underlines 18/05/2023

18/05/2023

To continually deliver creative innovation and sustainable textile solutions across the entire value chain, Hyosung’s Fashion Design Center (FDC), an interactive fashion studio that spans the U.S., Europe, and Asia surveying progressive brands &…
Hollister Co. Announces New London Soho Store

by Underlines 05/05/2023

05/05/2023

The lifestyle brand opens another central London store in Foubert’s Place in May. Today Hollister will open the doors of its new store located just off London’s Carnaby Street; a…
BOOST – MarediModa’s exclusive S/S 2025 trends

by Underlines 04/05/2023

04/05/2023

David Shah provides MarediModa exhibitors with a sneak preview of the trends for summer 2025, a thoughtful survey that lit the fuse of the collections which will be seen in…

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