A first-of-its-kind partnership, Left On Friday will become the first apparel brand to outfit every athlete competing across Volleyball World’s global beach volleyball competitions.
Left On Friday, the active swimwear brand redefining fashion and function, is announcing a new global partnership with Volleyball World, becoming the official apparel partner of the Beach World Series and Elite Beach volleyball events.
The partnership brings together two brands with a shared commitment to elevating the sport and its community on a global scale. As Volleyball World continues to expand the reach of beach volleyball across iconic destinations, major cities and emerging markets, Left On Friday will bring its performance-driven approach to the athletes and teams who bring the sport to life.
As part of the partnership, Left On Friday will outfit beach volleyball athletes with versions that draw on its existing performance styles, tailoring proven designs to the specific demands of elite play on the sand. The partnership will also extend beyond the court, with Left On Friday outfitting event volunteers and for the first time in Left On Friday’s brand history, providing men’s singlets—bringing the brand into the broader beach volleyball ecosystem with Volleyball World. Notably, this partnership establishes Left On Friday as the very first beach volleyball apparel sponsor in the history of Volleyball World.
“From the beginning, we’ve believed in investing in women’s sport in a way that goes beyond putting a logo on a jersey,” said Laura Low Ah Kee, Co-founder of Left On Friday. “This partnership is a chance to be part of the growth of beach volleyball at a global level and to support the athletes, staff and communities who make the sport what it is. We’re incredibly proud to make our largest investment to date in a sport we believe has so much momentum and potential.”
Left On Friday is leveraging styles already rooted in its performance DNA and refining them for the movement, conditions and demands of beach volleyball. These apparel pieces draw on existing styles that athletes and customers already know and love. To meet the specific requirements of the sport, Left On Friday will incorporate numbers and team information directly onto the athlete’s suits. Addressing long-standing conversations across the sport regarding restrictive attire, Left On Friday is replacing standard tournament jerseys with purpose-built apparel designed to eliminate distractions, maximize mobility, and deliver a new era of comfort and choice for elite players. The approach reflects the brand’s broader belief that high-performance apparel should move seamlessly across sports, activities and lifestyles.
