Ocean Breeze
Womenswear retailer, Pour Moi is set to make waves this month with their swimwear edit launching on Marks & Spencer’s online shopping platform – Brands at M&S. Since initially launching a selection of lingerie on the site in October 2023, the lingerie, swimwear, clothing and sportswear retailer witnessed a positive reaction from M&S customers and exceeded their sales plan.
This marks a significant milestone for the brand’s CEO and Founder, Michael Thomson. Having spent a decade as a merchandiser in the lingerie department at M&S, he has a genuine passion for lingerie, which ultimately led to the establishment of the Pour Moi brand.
Getaway
Reflecting on the success of Pour Moi with M&S online customers, Michael Thomson, founder and CEO of Pour Moi commented:
The reaction to Pour Moi launching on Brands at M&S has been amazing. I’m thrilled that our lingerie has been so well-received and therefore I’m looking forward to seeing the response from customers. I can’t wait for everyone to feel fabulous!”
Pour Moi swimwear buyer, Flora Harris, stated that the team is:
Incredibly pleased with the reaction so far on Brands at M&S. Our edit of lingerie has been so well received and we know our swimwear will be too. Our innovative swimwear has been designed with a host of supportive features and cut to fit, flatter and help everyone feel fabulous. We are launching some amazing new styles for SS24, including Ocean Breeze and new prints for some customer-loved styles like Palermo, and Getaway.
The newest launches include hero premium and glamorous swimwear styles: Ocean Breeze – A brand new range for Pour Moi, this ultraviolet collection, is made up of four pieces, including an underwired non-padded top that goes up to a j-cup; Palermo – originally launched in 2023 and was an instant customer hit. This season the range has been updated with a statement tropical pattern and Getaway – In eye-catching green the range also includes an underwired top that goes up to a J-cup. The range is also made up of recycled content.
Palermo Tropical
Other styles include the Lightly Padded Control Swimsuit – A flattering and shaping one-piece, this has been a best-selling product for a couple of seasons. The classic shape and sweetheart neckline create a great shape and added glamour. Designed for those who prefer a little control panel in their swimwear.
Alongside the swimwear, Pour Moi will also be launching two of the best-selling Sports Bras The Energy Empower and Energy Strive styles. The Energy Empower style has won multiple awards, most recently the Health & Wellbeing Awards for 2022.
Lightly padded underwire swimsuit with tummy control
