Chantelle Focuses on Megabrand Strategy

For AW24 Chantelle will continue to focus on its megabrand strategy to reinforce the popular brand name in different categories of lingerie. Chantelle remains established with its Elegant and Expert craftsmanship image, Chantelle EasyFeel continues to grow due to its comfort and easy fit,  Chantelle X expresses seduction and creativity, Chantelle SoftStretch provides innovative solutions and new Chantelle Pulp will cater to younger, inclusive, bold consumers. The product offer will include a variety of categories including lingerie, night/loungewear, thermals, shapewear and other solutions.

In the Chantelle brand there are new shapes and the launch of 2 new classic seduction lace ranges (Origins and Cabaret Sauvage) with matching Nightwear and a new support range (Intrigue) combining houndstooth embroidery with knit up to FF cup.

In Chantelle EasyFeel, autumnal colours are introduced as well as adding a new striking soft comfort range (Ace). The ever popular Norah will offer a new strapless shape before summer.  And in nightwear, Femilet will present a number of colours/soft fabrics for cold autumn nights. And look out for the eye-catching python print in the Soft Stretch series.

Under the theme of ‘mystic shadow’, Chantelle X has four new visually impactful seductive ranges including a collaboration with designer brand Ester Manas, as well as an eye-catching new silver sheen on Gold X.

 

Passionata will offer its accessible seduction with new colours on favourite ranges such as Brooklyn, Maddie, Georgia, White Nights as well as 3 new ranges with continuity and fashion colours. The brand has been purchased by the Delta Galil Group but Chantelle will continue to offer AW2024 ranges to ensure continuity.

Chantelle Pulp which was introduced last summer with a swimwear range will be extended in 2024 so watch this space! The brands in the Chantelle Group can be seen at Salon International de la Lingerie in Paris (January) and at INDX Intimate Apparel (February).