125 years of Gossard – The “Eternal Masquerade” collection

The Gossard Spring/Summer 2026 collection, ‘Eternal Masquerade’, is a celebration of opulence inspired by the dramatic allure of the theatre. Capturing the essence of seduction and elegance on stage, the collection pays homage to the brand’s 125-year legacy, combining the significant history of the theatre with the brand’s signature modern sensuality. The importance of the theater for the Gossard brand goes back to its beginnings. After all, the brand’s muse is none other than the world-famous and revolutionary actress Sarah Bernhardt.

The anniversary collection introduces new, daring lingerie sets that emphasize femininity with their luxurious fabrics and attention to detail. The VIP line “Fleur d’Or” stands out with its gold foil embroidery, which was designed and produced exclusively in Vorarlberg (Austria) by Hämmerle & Vogel. The elaborate embroidery, paired with luxurious details, creates a distinctive silhouette.

The ‘Glossies’ series, one of Gossard’s most popular lines, is complemented by two new products: a wireless bralette and a deep brief bottom, both in the popular leo pattern. These products are designed for comfort without sacrificing style, offering a supportive fit while providing a sensual everyday look. The ‘Glossies Lace’ range sees the launch of a wireless bralette in black and beige, with a delicate moulded lace design offering an elegant, supportive fit with a feminine touch, perfect for any occasion.

To complement this, established ranges and styles are being released in new colours. The VIP line ‘Etoile’, inspired by the muse Sarah Bernhardt, is presented in this collection in an eye-catching red, decorated with embroidery and golden lurex threads that shimmer with every movement. This luxurious collection embodies the grandeur and dramatic elegance of a masked ball and combines vintage charm with modern seduction. The ‘Lace Soiree’, ‘Obsession’ and ‘Lacage’ lines are available from the coming season in white, blush and pale ivory and continue to captivate with their timeless beauty and modern appeal.

The full Gossard SS2026 Collection can be seen at Wonderland this weekend or INDX Intimate Apparel later this month.