M & S unveils its most intimate collaboration to date, partnering with Coco de Mer to create a collection designed for the feeling it gives you. Combining Coco de Mer’s distinctive design perspective with M&S’s trusted expertise in fit, quality and value, the collaboration brings a new vision of luxury-inspired lingerie to more women than ever before.
Launching as M&S celebrates 100 Years of Fashion and Coco de Mer marks its 25th anniversary, the 24-piece collection brings together sumptuous satin, delicate lace and signature detailing in shapes never-before-seen at M&S. Available in sizes 30-42 A-H and XS-XL with prices starting from £15, it is designed for everyone and to deliver indulgence through every detail.
Fronting the campaign is London-born Alva Claire, one of fashion’s most exciting names, whose confidence and charisma bring the collection’s modern spirit to life. Inspired by the belief that lingerie should be chosen for how it makes you feel, each piece celebrates confidence, individuality and self-expression, combining bold design with thoughtful finishes to create lingerie that feels as extraordinary as it looks.
Built around four show-stopping ranges, the collection expresses different moods and personalities. From light-as-air lace and delicately sheer silhouettes to dramatic embroidery and luxurious satin finishes, each range is designed to help women feel deservedly empowered from the inside out.
Reverie is the collection’s hero range, pairing sweeping Art Deco-inspired embroidery with rich emerald-green satin. Dramatic silhouettes and striking detailing define the range, with standout pieces including the High Neck Plunge Bra and signature Body. Confident, sculpting and unapologetically glamorous, it is a bold expression of modern sensuality.
Belle offers a romantic take on luxury lingerie, combining delicate eyelash lace and lustrous satin in rich crimson and classic black. Light-as-air lace and delicately sheer silhouettes create pieces designed to be enjoyed for the sensation as much as the look.
Enigma channels contemporary glamour through intricate embroidery, subtle metallic accents and luxurious satin, inspired by the elegance of boudoir styling. Featuring statement plunge bras and soft bralettes, the range balances delicate detailing with an understated sense of drama.
Siren delivers a refined vision of sensuality through floral embroidery, premium satin and deep midnight-blue tones. Contemporary cut-out detailing creates an alluring balance of reveal and conceal, while elegant silhouettes and considered finishing touches bring a modern take on occasion lingerie.
Created by women, for women, Coco de Mer is an independent British label known for its distinctive point of view and commitment to championing female empowerment and self-expression. United by a shared ambition to help women feel special and powerful, M&S and Coco de Mer have come together to create a collection that is entirely new.
The collection is available from Thursday 15 October online at M&S.com and in selected stores; London Pantheon and Handforth Manchester. Prices range from £15 to £55.
Charlotte Davies, Lingerie Director at M&S, said:
For more than 100 years, M&S has helped women feel confident through beautifully designed, innovative lingerie that combines exceptional fit, quality and value. This collaboration with Coco de Mer felt like a natural partnership because we share a belief in the power of lingerie. By bringing together M&S’s trusted expertise with Coco de Mer’s distinctive design perspective, we’ve created something truly special and entirely new for our customers. From premium fabrics and beautiful detailing to inclusive sizing and accessible price points, this is lingerie designed to be experienced as much as admired.”
Lucy Litwack, CEO of Coco de Mer, said:
Bringing together two lingerie icons felt like a natural partnership. M&S has earned the trust of generations of women by understanding their lives and their needs, and at Coco de Mer, we’ve always believed that beautiful lingerie should be defined and enjoyed by women, for themselves. Together, we’ve created a collection that combines beautiful design, exceptional craftsmanship and everyday wearability with a sense of luxury and indulgence. From sumptuous satin and delicate lace to signature detailing throughout, these are pieces designed to feel every bit as good as they look.”
