For World Breastfeeding Week (1–7 August), LESH is launching three new leakproof nursing bras alongside a campaign: Get Your Pink Back. It’s a love letter to mums who’ve given so…
Maternity
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The INDX Show continues its collaboration with the London Swimwear Show and returns with the popular Catwalk Presentation of Trends 2027 (sponsored by Underlines Magazine). As well as brands debuting…
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The Wonderland Show is coming up this weekend (12-14 July) and will deliver premium and industry ‘must-have’ brands side by side with brands making their debut for the first time.…
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Two new additions to the Hotmilk nursing range address one of retail’s most consistent fit gaps – and retailers can get in contact now to secure stock. Hotmilk Lingerie has…
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Wonderland are inviting one lucky buyer to an exclusive overnight stay at the Sheraton Grand London Park Lane during Wonderland, 12–14 July. A moment to immerse yourself in the Wonderland…
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The Sugar Candy brand is designed for fuller busted women and co-founder Tracey Montford and designer Katie Brooker tell Underlines why this brand is a natural progression from Cake Maternity.…
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New Zealand brand, Hotmilk, launched Evolve in October 2025 and announce that the collection is now available and shipping to the UK — the brand is actively seeking retail partners…
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The Wonderland Show opens this weekend from 25-27 January delivering an enthralling blend of must-have brands, innovative labels and new brands to the UK market. Staged in the iconic…
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Introducing Bye Bra’s new Maternity Line, thoughtfully crafted to support women through every stage of pregnancy and beyond. Designed with the modern mother in mind, the collection combines innovative stretch…
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For 20 years, Hotmilk has been redefining maternity and nursing lingerie, supporting millions of women through pregnancy, breastfeeding, and beyond. But what happens when the breastfeeding journey ends? The brand…
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Mum of two, innovator and founder of Lesh, Kat Fellows is leading a powerful new charge for modern motherhood with the launch of “Get Your Pink Back”, a bold campaign…
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Intimate apparel brand, Bravado Designs, is delighted to welcome its latest essential range, the Cotton Collection. A true celebration of softness, breathability and effortless elegance, the beautifully engineered Cotton collection…
