Mey is launching its first beach and resort capsule collection for women. The “Coastal Bloom” collection is inspired by the sea and the coast, combining clean lines with sophisticated colour palettes and high-quality materials.
The designs feature a timeless, minimalist aesthetic and translate the interplay of elegance and lightness into a commercially viable range. Shimmering beachwear is combined with lightweight cover-ups, positioning the looks in the understated luxury segment.
The capsule collection translates the brand’s signature commitment to quality, craftsmanship and fit into a new segment for mey within beach and resortwear. All styles are designed according to the mix-and-match principle, facilitating flexible range and space planning. An easy-sizing approach and optimised construction details broaden the target audience reach in retail.
The launch of mey’s new beach and resort capsule collection is complemented by a permanently available NOOS range, thereby strengthening the brand’s continuous presence in retail across the seasons whilst simultaneously providing fresh impetus that strategically complements the existing offering.
