Impetus, a Portuguese premium Bodywear & Loungewear brand, is reinforcing its international expansion strategy and is currently looking for agents, distributors and strategic partners to support the brand’s development in…
Category:
Underwear
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British broadcaster, DJ, and Sunday Times bestselling author Ashley James has launched a powerful new campaign with lingerie and swimwear Brand Pour Moi called ‘Designed For Me, Designed For Real Life’ that unveils the…
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With its new campaign unveiled on last week at Soho House Amsterdam, PrimaDonna continues a reflection on the representation of the female body and the evolution of the visual codes…
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THE FRIDAY INTERVIEW – JESSICA JOHNSON OF Figiúra – CHALLENGES IN THE CHANGING ROOM IV
by UnderlinesFollowing on from this special series Underlines had the opportunity to interview Jessica Johnson, Founder & CEO of Figiúra, a collection of perfect-fit bras designed exclusively for augmented breasts, developed…
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This summer, WUKA and triple Olympian Hannah Miley MBE are bringing their Period-Positive Pool Party to London Aquatics Centre with one clear mission: to prove that periods should never keep anyone out of the water.…
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Wonderland are inviting one lucky buyer to an exclusive overnight stay at the Sheraton Grand London Park Lane during Wonderland, 12–14 July. A moment to immerse yourself in the Wonderland…
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Challenges in the Changing Room Part III – Is Lingerie Ignoring the Neurodivergent Customer?
by UnderlinesIn our series of regular features about challenges in the changing room Underlines welcomes Lindsey Brown – Bra Fitting Specialist with a Masters Research Degree in Lingerie Design specialising in compression…
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The anniversary collection ‘Coco’ by Shell Belle Couture just been launched. Bearing true to the roots of the brand, truly feminine pieces fuse vintaage aesthetic with modernity. These heirloom pieces…
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The collaboration announced last December between Yamamay and GUESS comes to life with the presentation of the new Spring/Summer 2026 Capsule Collection, jointly created by the two brands. Designed for…
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The Sugar Candy brand is designed for fuller busted women and co-founder Tracey Montford and designer Katie Brooker tell Underlines why this brand is a natural progression from Cake Maternity.…
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Wonderland is getting ready to sparkle once again as it prepares for another fabulous edition of the show. The July lineup is shaping up to be the most exciting yet,…
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Bringing together the biggest brands and the brightest new talent, the INDX upcoming fashion line-up promises an unbeatable mix of trendspotting, networking, and order-writing. From the latest boutique labels and…
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