This Friday we interview James Crabtree, Head of Fashion at AIS (Associated Independent Stores). Anyone who has the pleasure to meet and chat with James will realise his commitment to…
Underwear
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This Friday we chat with Michelle Blenkinsopp-Guild, creator and founder of Shell Belle Couture: the luxurious and intricately detailed loungewear, underwear and lingerie label with a distinctive and arresting handwriting.…
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This Friday Underlines talks to Greg Taylor, a Sydney-based entrepreneur who founded the cult underwear brand, Step One in 2017. Greg turned Step One it into a publicly listed company…
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The iconic Feathers plunge t-shirt bra by Natori has won thousands of followers around the world and from its remarkable creation as the original plunge bra to evolving into the…
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WUKA, creators of the UK’s first period pants that completely replaced pads and tampons, is once again rewriting the rules when it comes to comfort, style, confidence, and protection during…
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This Friday we chat with Kimmay Caldwell, a multi-tasker par extraordinaire: bra fitter, media owner and media personality and educator – her vast experience and knowledge spans from bra fitting…
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After the 2023 launch of the Ever Infused range with soothing aloe vera and seasonal speciality CBD, sloggi launches the new limited edition colourways of apricot brandy and violet with…
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Delisa Rose Lingerie is the brand created by Taquiela Wright, born through her own personal struggles. Out of a devastating period of her life, she wanted to build something beautiful…
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Impetus presents a collection drawing inspiration from the glamour of the 1970s and 1980s with macro-tropical prints, vertical stripes, sophisticated patterns and a vibrant colour palette – elegant and irresistibly…
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With 1 in 3 women describing their periods as heavy, and at least 1 in 20 women consulting their doctors annually about this issue. A shocking 85% of women saying…
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On International Women’s Day Underlines catches up with Mel Marsden – not only a business owner, she is a mum of two, the ultimate advocate for women and a trailblazer…
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Nudea launches its first Organic Cotton underwear collection. Thoughtfully crafted from OEKO-TEX certified ribbed organic cotton for effortlessly comfortable everyday wear. The versatile mix and match collection comprises multipack briefs,…