In our series of regular features about challenges in the changing room Underlines welcomes Lindsey Brown – Bra Fitting Specialist with a Masters Research Degree in Lingerie Design specialising in compression…
Category:
Underwear
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The anniversary collection ‘Coco’ by Shell Belle Couture just been launched. Bearing true to the roots of the brand, truly feminine pieces fuse vintaage aesthetic with modernity. These heirloom pieces…
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The collaboration announced last December between Yamamay and GUESS comes to life with the presentation of the new Spring/Summer 2026 Capsule Collection, jointly created by the two brands. Designed for…
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The Sugar Candy brand is designed for fuller busted women and co-founder Tracey Montford and designer Katie Brooker tell Underlines why this brand is a natural progression from Cake Maternity.…
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Wonderland is getting ready to sparkle once again as it prepares for another fabulous edition of the show. The July lineup is shaping up to be the most exciting yet,…
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Bringing together the biggest brands and the brightest new talent, the INDX upcoming fashion line-up promises an unbeatable mix of trendspotting, networking, and order-writing. From the latest boutique labels and…
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Leading French corsetry, lingerie and nightwear design house, Simone Pérèle has a pop-up in Harrods running from early March through to June initially. Established by corset maker Simone Pérèle in…
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Marks & Spencer has just launched BODY, a reimagined lingerie collection built around “a modern, modular and solution-focused design philosophy”. The new collection will offer a range of everyday comfort…
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Following on from this new special series Underlines had the opportunity to interview Nicole Cuervo, Founder of Springrose, this week. Springrose is an adaptive collection of bras and underwear, based…
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Celebrating 140 years of listening to women, Triumph, the global lingerie leader, announces the launch of Feels Like Triumph, a bold new global communication platform. Developed with creative agency Wieden+Kennedy Amsterdam,…
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In this new feature Underlines will look at a series of issues which provide challenges to underwear fitters in independent stores and department stores. First up, the impact that weight…
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Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
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