This Friday Underlines talks to Greg Taylor, a Sydney-based entrepreneur who founded the cult underwear brand, Step One in 2017. Greg turned Step One it into a publicly listed company…
Menswear
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HJ Hall introduce key product updates to its underwear and thermal collections. Its latest product offering continues the brand’s dedication to experience, innovation and design creativity. HJ Hall continues to…
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STEP ONE’S entrance into John Lewis marks a significant milestone for the business in the UK. This strategic partnership is a pivotal step for the brand as it ventures into…
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Hanro celebrates its 140th anniversary this year and have introduced a special anniversary collection. Firstly for women’s underwear the anniversary collection is named after strong women who have played a…
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The meystory capsule collection for spring/summer 2024 is all about Natural Craft. This high-quality design capsule from mey combines an artisanal spirit with the expertise and heritage of mey’s German…
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A brand with roots in both London and Tokyo, Velarof creates eclectic underwear for the modern gentleman. Combining the best of Japanese style and innovation with British influences and luxurious…
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IN-HUB SHOP of London is a pop up space of art and design that celebrates independent brands from fashion, jewellery, art and lifestyle. Nestled in New Bond Street, the pop-up…
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In line with the very powerful themes for Aubade’s women aw2023 collection there is a a must-have alternative for men who like to seduce and be seduced. With this in…
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Olaf Benz Autumn/Winter 2023 Collection takes its cue from current trends, building colour-coordinated capsules that make an inimitable, highly persuasive statement at POS. The perfectly harmonised colour flow can be…
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Louisa Bracq creates a fun, sparkling, playful, and irresistible collection, full of energy, “joie de vivre” and good vibes. A multitude of looks for a multifaceted woman who dares…
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JANIRA, the leading women’s Spanish lingerie brand, has launched JAN-MEN in the international market after almost 20 years of experience in their home market. JAN-MEN is a new concept in men’s underwear.…
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Greek men’s underwear brand, Walking Jack, in its latest collaboration with charismatic photographer Beto Urbano. The shoot took place in Rio, Brasil and features two of their latest underwear designs:…