INDX Intimate Apparel attendees & AIS members will have the opportunity to win a free expert assessment of their lingerie business, complete with a ready to go action plan to improve performance at this year’s show.
Pudding, the number 1 training & consultancy provider for lingerie retailers, is joining forces with Underlines & INDX to offer a free in store WOW FACTOR Assessment day, worth £750 . The competition is designed to encourage lingerie stores and departments to unlock the hidden sales opportunities that Pudding MD Helen Masters says are being missed in many stores.
Stores can enter at the INDX Intimate Apparel show , or via the link here . All entries must be submitted no later than Sunday 2 August for a chance to win.
After rolling the WOW FACTOR programme out across multiple independent stores and department stores, Helen says one thing is clear: most lingerie stores & departments are missing out on revenue every week by not fully converting customer visits into sales.
‘Too many sales people wait to be asked for help or for a bra fitting because they are worried about being pushy. They miss the 80% of people who won’t ask because they don’t even know they have a need. Customers consistently tell us that the WOW is when an expert proactively points out they can help & finds the right solution – and guess what, those customers go on to buy more and buy again and again. That’s what the WOW FACTOR model helps stores to do.’
Clients of the WOW FACTOR programme typically see a 25% uplift in sales immediately and some have doubled their performance , all while reducing inventory cost at the same time. One recent store reported +53% year on year in the first week after completing the first stage of the programme. Helen has found that even lingerie specialists who pride themselves on their sales and service focus have delivered significant improvements.
To enter the competition, pick up a WOW FACTOR goody bag when you arrive at INDX Intimate apparel, or from the Underlines stand. Simply scan the QR code to take the scorecard assessment & be in with a chance to win the free in store day & be featured in Underlines & on the INDX, Underlines & Pudding social media channels.
For more information, contact consulting@puddinglingerie.com , call Helen on +44(0)7789921097 or visit www.puddinglingerie.com
