Supreme Body & Beach in Munich achieved top scores with buyers from 23-25 July 2023. The Show offers buyer from the DACH region (Germany, Austria and Switzerland) an opportunity to view both long-time exhibitors and important brands with new brands being added each season.
Aline Mueller-Schade, MD of the Supreme Group, commented:
We have been closely associated with the body and beachwear segment for a long 6time. A lot has happened in Europe in recent years. A lot of consolidation on the part of the brands has taken place and we are very happy to have all the brands that are relevant to the market at the start. It’s rare to have such a concentrated portfolio of brands and retailers are rewarding that.”
Brands from the DACH region itself included Anita, Calida, Cyell, Felina, Huber & Skiny, Hanro, Maryan Mehlhorn Group, Mey, Roesch & Louis Feraud, Naturana, Lascana, Nina von C, Speidel, Ulla and Vossen joined by leading French labels such as Louisa Bracq, Empreinte, Lise Charmel & Antigel and Simone Perele. Italian fashion houses included AFS (David, Iconique, Vacanze Italiane) with Seafolly and SeaLevel swimwear brands from Australia and Dana-co (Natori and Skarlett Blue) from the USA. New brands there for the first time were PB Bade & Freizeitmode, Style Icon UG and Love Stories.
Denise Shepherd, Director of International Sales for Natori and Skarlett Blue, commented after the Show “Supreme Body & Beach in Munich is an important event for us to reach and grow our presence in the German market. We always enjoy a good response at this Fair.”
