Set against the unique backdrop of the English Garden, around 270 invited guests celebrated the anniversary edition of the prestigious STERNE BEST SHOP AWARDS on the evening of July 26, 2026 (organised by SOUS Magazine). Under the theme “White & Bright,” the gala featured shimmering décor and elegant ensembles in shades of white and cream, complemented by a summery barbecue that provided the perfect culinary setting. Star guest Palina Rojinski ensured a glamorous start to the evening; appearing alongside host Roman Roell, she opened the event and added a special touch of star power to the occasion.
For 20 years, the trade magazine *SOUS* has honored Germany’s best lingerie specialty stores and departments with the STERNE BEST SHOP AWARDS. Few other events bring together top representatives from the retail and manufacturing sectors in quite the same way.
In the run-up to the event, a jury comprising 22 leading lingerie manufacturers had nominated around 50 specialty stores across nine award categories. Celebratory moments on stage, inspiring encounters, and culinary highlights made the anniversary gala a standout industry gathering, which concluded with an atmospheric after-show party. Few other events bring together top representatives from specialist retail and the industry in quite the same way.
THE WINNERS!
New Stores / New Looks
fa1 Feine Dessous, Landau
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Bra-Fitting-Studios
Das Wäschehaus Riedl, Weißenburg
Wäsche & mehr, Duderstadt
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Konzern-Abteilungen
Galeria, Hamburg Mönckebergstraße
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First Time Winners – Shops with Boutique-Character
Traumwäsche, Ettenheim
First Time Winners – Stores with Flagship-Potential
Lingerie Nilles, Viersen
First Time Winners – Textilhäuser
Bungert – Mode, Lifestyle und Genuss, Wittlich
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Champions League – Shops with Boutique-Character
Bauchgefühl, Dresden
Champions League – Stores with Flagship-Potential
Hilde Schönborn, Iserlohn
Champions League – Textilhäuser
Ludwig Beck, München
