Global size-inclusive shapewear and intimates brand Shapermint has announced a new partnership with British fashion authority Susannah Constantine on a new collaboration designed to change the conversation around shapewear, body confidence and getting dressed as women age.
Susannah Constantine is happier and more at ease in her body than ever before. Her partnership with Shapermint will encourage women to work with their bodies rather than against them, while challenging the outdated idea that shapewear should be restrictive or focused on changing how women look.
The partnership begins with the Susannah Constantine x Shapermint “What To Wear” Edit, a curated collection of five foundational pieces selected to help women feel comfortable, supported and confident in their clothes. The Edit is the first chapter of a wider collaboration that will come to life across earned media, social content, creator partnerships and paid media.
Through Constantine’s distinctive and trusted approach to style, Shapermint will introduce its comfort-first proposition to a wider UK audience and build a longer-term conversation about confidence, comfort and dressing for the body you have today.
The partnership forms part of Shapermint’s wider strategy to grow its presence in the UK. The brand is responding to increasing demand for size-inclusive shapewear that combines support and shaping with everyday comfort.
Scoop Neck Cami
Sweetheart
Gabrielle Richards, Brand Director Shapermint, said: “Susannah represents everything we want women to feel: confident, comfortable and free to enjoy getting dressed without feeling they need to change their bodies first. She brings the credibility, honesty and cultural relevance we want representing Shapermint in the UK.
“This is more than a seasonal edit. It is the beginning of a wider partnership and an important part of how we are building Shapermint in the UK for the long term. We want to work with voices women already trust and lead a more positive conversation about shapewear, confidence and comfort at every age.”
Susannah Constantine said:
At 64, I’m happier and more comfortable in myself than I’ve ever been. I’ve reached a point where I don’t want to fight my body or feel uncomfortable for the sake of fashion. I want my clothes to work for me and help me feel like the best version of myself.
That is why this partnership with Shapermint feels so right. At last, shapewear that you can actually breathe in. It is ridiculously comfortable, smooths and supports in all the right places and helps you feel fabulous in the clothes you already own. For my ‘What To Wear’ Edit, I’ve selected the pieces that make getting dressed easier and help your wardrobe work harder for you. Genius.”
The five-piece Edit includes:
- Shapermint Essentials Sweetheart Wireless Contour Bra
- Shapermint Essentials All Day Every Day Scoop Neck Cami
- Shapermint High Waisted Shaping Leggings
- Shapermint All Day Every Day High Waisted Shaper Shorts
- Shapermint Open Bust Shaper Short
