ARABELLA SWIM & CRUISE – SWIMWEAR YOU’LL WANT TO SLIP INTO!

The Arabella London collection focuses on a feeling of  joy – the buoyant, light-hearted energy that summer inspires. From the assortment of colours to the new silhouettes, there is a boldness and carefree confidence residing throughout. The colour palette was selected to speak to the rainbow spectrum of ice cream shades – from a crisp pistachio green, to a rich very berry through to warmer hues of vibrant mango and popping strawberry pink – considered colours that work beautifully with a range of skin tones.

The brand is perfecting the craftsmanship of supportive swimwear ensuring that it’s as comfortable as it is stylish – designs that are constructed like the best fitting lingerie. Listening to their customers, for SS23 Arabella London is showcasing the  new lighter cup, more cup sizes and 12+ size options on the one-pieces – supporting women of all ages, sizes, and skin tones. The mission is to instill every woman with vacation ready confidence and create swimwear that is exciting (and not nerve-wracking!) to slip into.

An impressive 8 new styles have been added to the SS23 assortment – from swimwear to ready-to-wear, each dynamic, bold and daring in their silhouettes. A sense of nostalgia prevails throughout the new additions created in a ribbed-knit swim fabric, harking back to the 90’s. The ready-to-wear pieces have been crafted around  core swim silhouettes – for instance, the new Muse Mini Dress  combines the best-selling Bustier bra with a body-con dress, in a perfectly figure-sculpting silhouette, and the Bardot Crop – based on their Bardot Bustier bikini – looks ultra-chic paired with the Twiggy Miniskirt. The collection provides an opportunity for customers to dress with confidence and joy, mixing colours and silhouettes – both chic on the beach and styled for evening glamour.