Eroe (hero in Italian) is a patented performance intimates brand creating a new kind of everyday foundation: beautiful undergarments designed to protect the clothes you wear over them. The brand was spotted at Curve earlier in the year.
Founded by identical twin sisters Tiana Ravden and Mimi Chazen, Eroe was born from a problem women know all too well but rarely talk about — the public perspiration stain. From silk blouses and cashmere to blazers, dresses and occasion wear, perspiration, deodorant transfer and odor can dictate what women wear, how they move through their day and how often they wash or dry clean the clothes they love. Eroe’s signature bra was designed to change that.
At first glance, it is a beautiful, feminine everyday bra. Hidden within the design is patented performance technology, including discreet cap sleeves and a multi-layer moisture barrier that creates protection between the body and clothing.
It’s wardrobe protection, built into your underwear.
The result is a seamless everyday essential that allows women to get dressed without having to plan around perspiration — whether they are navigating a long workday, travel, hormonal changes, high-pressure moments or simply everyday life.
Developed over nearly a decade and protected by multiple awarded patents, Eroe sits at the intersection of intimates, apparel and performance — creating what the founders believe can become the next functional foundation category.
There is also an inherent sustainability benefit: protecting clothing can mean fewer washes, fewer trips to the dry cleaner and garments that look better for longer. For more information contact Tiana@shoperoe.com.
