Italian swimwear and hosiery brand Calzedonia today announces Hailey Bieber as its new global digital ambassador. The campaign brings together Calzedonia and Hailey Bieber, capturing modern summer glamour through retro-inspired swim silhouettes and effortless “California cool” style.
Photographed poolside, Hailey showcases standout pieces from Calzedonia’s new swimwear collection, designed with impeccable fit and refined Italian craftsmanship.
Calzedonia introduces the Bicolour Pipping Bikini subcollection, spotted on Hailey in trendy butter yellow, featuring a contrasting trim in deep brown. Available to shop in both the ever beloved triangle style, as well as the more bust supporting balconette, the Bicolour Pipping Bikini line also features bikinis in coffe brown with sky blue trimmings and buttercream pieces with deep orange pipping.
The other main collection is Sequin Net featuring delicate mesh, embellished with tonal sequins for a bright and sophisticated effect. The glamourous line is available to shop in cream and dark green.
Calzedonia’s Summer Swimwear 2026 collection unfolds in a distinctly Mediterranean atmosphere, evoking the calm of natural landscapes and the allure of discovering untouched places.At the heart of the story are the fabrics, elevated through jacquard weaves, lurex threads, and satin-like finishes. Earthy natural tones and soft pastels are refined with gold-plated accents. From minimal silhouettes to more structured shapes, each bikini is designed to enhance the body with effortless style.
