As North America’s premier trade show for intimate apparel and swimwear, Curve New York continues to set the benchmark for innovation, creativity and commercial opportunity. Bringing together leading international brands, influential buyers and industry experts, the show has become an essential destination for discovering the latest trends shaping the global lingerie and swimwear market.
More than a trade exhibition, Curve creates an immersive industry experience through carefully curated brand discovery, inspiring fashion presentations, insightful educational programming and invaluable networking opportunities.
As always, Curve NY is a place to find new and exciting brands that are solving problems, take Eroe for example, Patented lingerie to defeat sweat and extend the life of your clothes.
Among this season’s standout features was Object of Desire, a dynamic showcase dedicated to emerging talent and forward-thinking design. Nestled within the main exhibition, the space celebrates designers who are passionate about craftsmanship, originality and the future of the industry. Curated by Molly Jayne of Curve and Bok Goodall, founder of Ms A London, Object of Desire provides an influential platform where tomorrow’s creative voices exhibit alongside established industry leaders. This edition Object of Desire showcased Cake Maternity, Carol Coelho, ehCiso Atelier, Iteratio, Rimone Paris, Rolling, Somewhere Never, Springrose and Sugar Candy.
Carol Coelho
Rimone Paris
Springrose
Somewhere Never
Iteration
Cake Maternity, Sugar Candy
Ciso Atelier
Rolling
Both curators agreed that this season marked the strongest edition yet. The momentum continued beyond the show floor with a vibrant celebration at The Rack Shack on Saturday evening, where a packed audience enjoyed live performances by entertainers dressed exclusively in pieces from the Object of Desire brands. The event perfectly captured the spirit of the showcase—creative, expressive and unapologetically original.
Fresh, inspiring and impossible to overlook, Object of Desire has become one of Curve New York’s most anticipated destinations, offering an exciting glimpse into the next generation of intimate apparel design.
The Rack Shack
The Rack Shack
The Rack Shack
The Rack Shack
The next edition of Curve New York takes place 7–9 February 2027, once again bringing together the brands and creatives defining the future of the industry.
