Fit experts The Pantry Underwear have launched a new version of their online bra fitting service, combining a decade of industry ‘fit’-spertise with three-dimensional mapping technology to ensure a personalised service, underpinned by measurement data. Available from Summer 2026, this industry-first approach has launched exclusively on The Pantry Underwear’s own website, thepantryunderwear.com.
THE BRA-DROBE STYLING EXPERIENCE – AND IT IS COMPLETELY FREE!
Launched in July ‘26 the new iteration of The Pantry Underwear’s free online bra fitting service brings together the brand’s unparalleled understanding of fit with the latest AI-powered 3D scanning technology.
Whereas the majority of online fitting tools deliver a single size output, The Pantry Underwear’s unique fitting process results in a tailored list of styles from an expert bra fitter who truly understands the nuances of bra-drobe styling. While sizes recommended by fitters will differ between styles, each tailored recommendation will reflect the needs and wants of the individual.
Customers are invited to conduct two simple body scans ahead of their fitting, with no need to undress. Taken by the customer using a smartphone, the scans record a multitude of measurements. This data is digitally mapped to provide The Pantry Underwear’s fitters with a unique 3D model of the customer’s bust profile and their measurements, which they will review ahead of the video call appointment.
This enables the fitter to curate a personalised ‘Fit List’ for the shapes most suited to each customer – whether they’re looking for a low-back option for wedding season, strapless or multiway styles, a supportive sports bra or a smooth t-shirt bra for everyday wear.
While it can be helpful for the fitter to see the customer wearing a current bra, this is optional, depending on their preference. The fit review involves the wearer learning for themselves how to recognise whether a bra fits properly.
Following the fitting, customers will be sent a link to their unique Fit List by email, including all of the styles and sizes that have been recommended to them.
The Pantry Underwear’s online bra fitting service is completely free, with no obligation or commitment to purchase. In an age where convenience is queen, they offer flexible time slots – including evenings and weekends – to work around customers’ busy schedules. Delivered within the comfort of their own homes, The Pantry Underwear provides highly-personalised, no-contact fit advice, without the constraints of a physical location.
We’ve spent a decade supporting women to find their fits in our stores, but to continue our mission to banish the dread of bra fitting, we need to make bra fitting more convenient and accessible for all. This improved service, has been designed to replicate our coveted in-store experience, from measurement approach, to fit education and navigating the plethora of options available to find what works best for the wearer – with the cutting-edge technology providing fitters with valuable data to further enhance their expertise. We’re excited that the days of ‘making do’ could be over, especially as a well-fitted bra can make the world of difference to posture, shape and of course, confidence”.
Eloise Rigby, Founder of the Pantry Underwear company
