Shops

We are delighted to welcome Karen Nolan (Lingerie Buyer for Smith Bradbeer Romsey and Salisbury) as a new regular contributor to Underlines Magazine. For her first article she takes us…

European lingerie and swimwear brand LISCA has opened a six-week pop-up at the iconic Printemps Haussmann, bringing its signature combination of fit, femininity and contemporary European style to the heart…

Independent lingerie retailer Vanilla Fudge in Cheadle Hulme welcomed customers to a very different kind of shopping experience on Friday 11th September as the store teamed up with AWWA –…

As part of its its 100th anniversary this year, Derek Rose has unveiled its new ready-to-wear collections for Winter 2026/27 in stores and online. In celebration, Fashion artist, Robson Stannard, has unveiled his interpretation…

The Very Pink Run is a major annual family-friendly fundraising event organised by Breast Cancer Ireland to raise money for critical research and awareness. It attracts a pink tribe of…

Rachel Peru & Tina Boden, founders of AWWA (Accepting Who We Are) recently brought their magic to the Sunflowers Lingerie and Swimwar Boutique in Lindley (Huddersfield). The duo went to Sunflowers…

Following a resounding success last autumn, Simone Pérèle’s Best Dressed Windows competition returns to the UK for its second year running. Simone Pérèle stockists across the country are invited to…

SKIMS has opened its first standalone UK flagship store on London’s Regent Street, marking a significant step in the brand’s international expansion. The flagship occupies the former Ted Baker site…

Primark is strengthening its women’s shapewear offer with the launch of a new design-led shapewear proposition, developed in collaboration with The LYCRA Company. Rolling out in stores this month, the…

INDX Intimate Apparel attendees & AIS members will have the opportunity to win a free expert assessment of their lingerie business, complete with a ready to go action plan to…

Leading independent retailers association, the British Independent Retailers’ Association (BIRA) has welcomed government moves to accelerate reforms to low-value import rules, but warned that the October 2028 timetable still leaves…

Applications for the Nation’s Favourite Businesses have opened as part of the upcoming celebrations of this year’s Small Business Saturday UK, taking place on 5 December 2026. The Nation’s Favourite…