From 20th to 22nd July , Maredamare will once again gather the world of beachwear and resortwear in Florence. Within Fortezza da Basso, over two hundred and fifty collections, ranging from global brands to niche labels, reaffirm the international scope of the event, which, on its seventeenth anniversary, stands as an absolute reference in European beach fashion and beyond.
LtoR: Raffaella Petrossi & Alessandro Legnaioli
Our ambitious development plan, initiated since the last edition leads us straight to the next edition of Maredamare and towards the goals we have set in providing our visitors with the most comprehensive international overview of the sector, generating consensus among our exhibitors and great curiosity among those who only know us by name. In this regard, there are over fifty confirmed new entries for July (approximately 30% of the exhibitor strength), clearly indicating the perception of our format from the outside. Amongst these are important international groups specialized in the sector, along with the welcome return of some Italian brands we haven’t seen in years.”
Raffaella Petrossi, General Manager of Underbeach, organising company
Alessandro Legnaioli, President of Underbeach further commented:
With an almost twenty-year experience in portraying and interpreting the universe of beachwear and resortwear Maredamare stands out for the completeness of its offerings, creating an ideal environment to thoroughly explore the best of the sector even in just one day. We aim to offer our visitors a unique and comprehensive experience, optimising their time and ensuring the widest possible overview, also with the support of the trends to which we dedicate significant resources.
Although our focus is on beachwear, we understand the importance of meeting the needs of our visitors by also offering intimate apparel and lingerie options. The philosophy of Maredamare is based on the continuous search for strategic
partnerships, and this year we are pleased to announce a series of thematic areas and workshops designed to provide visitors with practical insights for purchasing and for professional development. With an eye already on 2025, the partnership with Packaging Première, which began last February, continues. New forms of communication are being studied to provide brands and buyers of the next edition with an overview of the most important packaging companies.”
Milano Fashion & Jewels will showcase at the fair a selection of accessories in the beachwear and Resort world: trendy and exclusive total look for the vacation. The displays will be the creations of the designers from the Milan Fashion & Jewels community, featuring colour proposals ranging from vibrant and bold chromatic palettes to natural hues.
WeLoveModainItaly Cruise & Resort is the name of the area where CNA Federmoda will be present with a selection of artisans showcasing their creations in the beachwear realm.
Also present at the fair is Italian Lingerie Export (ILE), which promotes the typically Italian savoir-faire through the collections of its associates. MarediModa will narrate the journey of the leading European fabric companies
towards global excellence. An unmissable event!
