Two new additions to the Hotmilk nursing range address one of retail’s most consistent fit gaps – and retailers can get in contact now to secure stock.
Hotmilk Lingerie has announced two new product drops for SS26: the Forever New T-Shirt Nursing Bra in Frappe and the Obsession 2.0 T-Shirt Nursing Bra in Frappe – both built on the brand’s 20-year expertise in designing for bodies that don’t stand still.
Forever New T-Shirt Nursing Bra – Frappe in Bands 32-38, Cups B-F
The Forever New is a next-generation T-shirt nursing bra that sits seamlessly under clothing. Ultra-light spacer foam delivers a breathable, quick-drying contour cup without bulk, while flexiwire provides gentle shaping and lift. The racerback adjustable strap option and 6-hook closure make it a strong everyday performer across a broad size range. A clean, versatile neutral that works across multiple wardrobes.
Obsession 2.0 T-Shirt Nursing Bra – Frappe in Bands 32-42, Cups E-J
The Obsession 2.0 is Hotmilk’s full-coverage solution for fuller busts – a gap that remains underserved in most maternity ranges. Breathable spacer foam cups, flexiwire for superior lift, wider straps on larger sizes, and a 6-hook back closure deliver all-day support without bulk or compression. The A-frame nursing access adds privacy and structure. Running to a J cup and up to a 42 band, this is a credible offer for the customer who has historically had nowhere to go.
Both styles launch in Frappe – a warm, wearable neutral with strong cross-season sell-through potential.
Obsession
Why these work on the floor:
Hotmilk’s T-shirt bra range consistently converts because it solves a real problem: women need a bra that works under clothing, supports a changing body and doesn’t compromise on fit. The Forever New addresses the everyday market. The Obsession 2.0 addresses the fuller bust customer – a loyal, underserved buyer who returns when she finds something that fits.
The Forever New retails at £34.99 and Obsession nursing bra at £45.99. Retailers interested in stocking either style are invited to contact Hotmilk’s Sales Manager directly on stephanie@hmcollective.com.
