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Discover the Brits in Paris this Weekend!

by Underlines

Coco de Mer (Icons Collection)

The UK Fashion & Textile Association (UKFT) are accompanying over 20 UK lingerie, swimwear and activewear brands to the January 2024 edition of Salon International de la Lingerie, Interfilière, Who’s Next and multi-brand showrooms during Paris Women’s Pre-Fashion Week from 17 – 22 January 2024.

Thirteen UK lingerie brands will be showing at Salon International de la Lingerie and Interfilière at Paris Expo from 20-22 January. These include: Coco de Mer, championing female pleasure since 2001 with a sensual range of luxury lingerie and erotica; Cyberjammies with soft and comfortable nightwear for the whole family; British designed luxury lingerie consciously crafted and designed to last from Fleur of England; and revolutionary foundationwear, shapewear and athleisure from Heist Studios. Returning to the show is London Contour Experts, founded by renowned British swim designer Nichole de Carle with manufacturing and business support for British and international brands. Peachaus will be showing well-constructed and planet-friendly underwear, sleepwear, leggings and jeggings.

Fashion designer, Alice Temperley MBE, will be showing her first ever range of lingerie under the Temperley London label.

Playful Promises returns to Salon de la Lingerie, where it made its export debut, with a range of quirky, sexy lingerie and all things playful. Posie Lingerie will be showing delicate luxury foundationwear and lingerie ethically manufactured in the UK with a soft colour palette. Roshni Desai will be launching her lingerie and jewellery collection and Scarlett Gasque will be launching her collection of luxury basques, corsets and robes. In Interfilière, Pongees will be showing a diverse range of silk and other lingerie fabrics including: douppion, habotai, antung, crêpe de chine, mohair, tulle, jersey, georgette, taffeta and velvets.

Wacoal Europe will be one of the larger stands in the show with its new range of wired and unwired bras, sportswear and shapewear. They will be joined by Cotivision Jewellery, which is perfect for the beach. Dora Larsen will be showing comfortable and ethically produced lingerie and foundation garments and One Hundred Stars will be exhibiting luxury screen printed scarves, kimonos and kurtas.

Paul Alger MBE, Director of International Business at UKFT, said:

This is the largest UK lingerie and swim presence in Paris at this time of year since the pandemic. It is wonderful to see some very exciting and successful UK lingerie and swim collections returning to Paris at the Salon International de la Lingerie and Who’s Next, where many of them first made their international debuts with UKFT many years ago! The offer is not limited just to the Porte de Versailles as Paris is teeming with innovative products in its many pop-up showrooms. Our Discover British Brands in Paris Map is on hand to help buyers and press find these and the other 120+ brands showing in Paris this season.”

There are plenty of other UK lingerie, swimwear and athleisure collections outside the main shows in Paris’s multi-brand showrooms. These include: Cosheroom pyjamas and luxury sets with and without ostrich feathers (!) and bodysuits, swimwear and beachwear at AG-ENCY Showroom and sunglasses from DMY by DMY at The Alphabet Showroom. On the Island is showing its exclusive printed “Beach to City” resortwear in a sophisticated colour palette at Arddun Agency. Meanwhile, Juicy London are returning with the Dirty London collection at Cube_Showroom. Finally, Emma Jones Showroom on Avenue Hoche will be offering jewellery by Bonbon Jewellery and activewear from Red Run.

Details on all of these collections, the showroom locations and opening dates can be on the UKFT site at https://www.ukft.org/map-british-brands-paris-jan24/

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