This weekend sees the 17th edition of Immagine Italia & Co, the now international exhibition dedicated to the lingerie and underwear sectors, held in the beautiful setting of the Fortezza Medicea of Florence. 180 collections will be on display from 10th-12th February presenting a panaroma for international buyers. Of these over 50 are companies are showing for the first time or have returned to the Show as it strengthens its position on the international circuit.
In recent years we have dedicated all our energies to reinforcing and implementing our structures and our proposals, convinced of the necessity to have in Italy exhibitions that can truly represent, on an international level, the widest and most complete choice of quality in the lingerie and beachwear sector.
A process made possible not only by the commitment of our team, to which several new professional figures have been added, but also by activating and strengthening partnerships, sharing experiences and visions with the most important players. Thanks to the significant support of the ICE Agency and a selection of trade magazines (including those of the Intima Group and CYL Magazine, media partners of the Fair) the most important international buyers are expected at the Fair.”
Alessandro Legnaioli, President of Immagine Italia & Co
Alessandro Legnaioli
Special Areas
For the first time ILE (Italian Lingerie Export) is there to promote the typically Italian culture of beauty and craftmanship in a special position to display the uniqueness, style and charm of Italian collections. And not only this but the area will host tasting of products from the Piedmont and Puglia regions.
The Finishing Touch
Also making a debut in 2024 are a selection of companies active in luxury packaging will be there, connected to the Easyfairs exhibition, and providing customers with a look at the most important packaging companies.
Events
On Saturday evening (10th February) Stelle Best Shop Awards, continues during the Fair. The ImtimaGroup ‘Stelle’ programme promotes dialogue and relationships between production and commercial entrepreneurship, between reference brands and the best Italian shops in lingerie, beachwear and resortwear.
On Sunday evening (11th February) the Aftershow which started in July with Maredamare and the Fuordacqua project, continues during the Immagine Italia & Co’s February 2024 fair – and in particular a musical event dedicated to the guest companies and guest buyers.
The Collective Fashion Show will be held on the 10th and 11th February showcasing some of the quality brands participating at the event. There is also a personal fashion show to mark the 140th anniversary of the HANRO company on Sunday 11th February, displaying the limited edition Capsule de Luxe ‘Parisian Nights’.
For buyers who cannot attend, the organisers will still provide its Hub platform active for the whole sales campaign, giving the possibility to ‘rewatch’ the collections, contact the companies and participate to an unmissable event, even if only as spectators.
A ‘Responsible’ Fair
“I would like to emphasise the responsible aspect of Immagine Italia & Co which confirms itself as a sustainable fair, certified ISO 20121, demonstrating that the fair and related activities have been designed and handled in a sustainable way. Not only that, with this Fair, we undertook the path that will lead the events to be more ‘carbon neutral’ with a reduction of carbon emissions by participating in international certified projects. Visitors will be able to see a suggestive Sustainability Area to discover the latest innovations.” Alessandro Legnaioli.
