Panache Lingerie is delighted to announce the appointment of Rebekah Paonessa Baker as National Sales Manager for Canada, reinforcing the brand’s commitment to supporting and growing its presence within the Canadian market.
John Power & Rebekah Paonessa Baker
Rebekah brings a wealth of industry experience to the role, having first discovered her passion for intimate apparel while working in a lingerie boutique in Toronto during her university years. It was here that she developed a deep appreciation for the industry, specialist fit expertise and the transformative impact of well-fitting lingerie.
More recently, Rebekah has spent the past decade working as an independent sales agent, representing a portfolio of leading brands, including Panache and Sculptresse. Since launching her agency in 2016, she has played an integral role in developing and strengthening Panache’s relationships across Canada, making her a natural choice for this next chapter with the business.
Reflecting on her new role, Rebekah said:
I’ve spent the past decade in this industry, learning everything it has to offer and admiring the strength, passion and dedication shown by brands and business owners through both exceptional times and some of the most challenging years in retail history. It’s humbling to have been part of that journey in whatever capacity.
I’ve been representing Panache Lingerie since the very first day I opened my agency in 2016. You might say it was love at first sight. Ten years later, I am humbled and honoured to accept this new role within the company as National Sales Manager for Canada, and I look forward to this exciting next chapter.”
Commenting on the appointment, John Power, Managing Director at Panache Lingerie, said:
We are thrilled to welcome Rebekah to the Panache team in this new capacity. Her extensive industry knowledge, strong relationships within the Canadian market, and genuine passion for the Panache brands make her exceptionally well placed to lead our continued growth in the region. Rebekah has been a valued partner to Panache for many years, and we are excited to have her expertise, energy and commitment helping shape the future of our business in Canada.”
