Home ProductsUnderwear Sugar Candy launches into Europe

Sugar Candy launches into Europe

by Underlines

Sugar Candy is bringing their range of wire-free bras for fuller women to Europe with a warehouse location in The Netherlands and a designated web domain www.sugarcandybra.eu.

Founder, Tracey Montford, commented:

We’ve been designing bras for over 15 years, and in that time we’ve figured out how to get maximum shape, lift and support, wire-free. Big boobs need different support than their smaller counterparts. It’s not rocket science, it’s just different engineering. So, we’ve revinvented the everyday bra using our patented U-Sling technology. With ‘Uplift Tech’ it encompasses the busts and shapes, inead of hard. uncomfortable wires.”

The bras are made from Nilit® Softtex yarn with a patentend inner platform and side sling designed to lift, shape, support and separate even the larges of busts. Sugar Candy specialises in bras from G cup upwards and their bras have found a recent fan with Susannah Constantine of Trinny and Susannah fame.

Tracey added: “As we’re based in Australia, our European customers have at times been hesitant to try our products due to the cost of shipping from overseas. So this move [to Netherlands] is huge for us as a company as it will allow more G cup and up women to experience the Sugar Candy difference.”

The Sugar Candy collection of wire-free bras come in G to K cups (available in XS to 4XL sizes) and will be represented by Anouk Perizonius as Head of Sales & Marketing Europe). More information from anouk@sugarcandybra.eu.

 

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