The collaboration announced last December between Yamamay and GUESS comes to life with the presentation of the new Spring/Summer 2026 Capsule Collection, jointly created by the two brands. Designed for both men and women, the capsule is divided into two distinct seasonal drops: the Spring release offers a selection of lingerie, underwear, and sleepwear, while the summer drop is dedicated to beachwear, featuring swimsuits and seaside accessories, completing the offering with pieces ideal for the warmest season. The animal print, which has always been a common thread in the stylistic identity of both brands, has been chosen as the leitmotif of the capsule and reinterpreted in different ways for both underwear and beachwear.
The spring capsule collection, available from 15th April in Italy and internationally exclusively in Yamamay stores and online at yamamay.com and guess.eu, is the focus of a joint advertising campaign shot by American photographer Josh Ryan. The creative direction was handled directly by Paul Marciano, Co-founder and Chief Creative Officer of Guess?, Inc.
As Gianluigi Cimmino, CEO of Yamamay , emphasizes, the project is part of a broader collaboration program developed by the brand, merging two recognizable stylistic identities into a shared vision with an international reach. According to Paul Marciano, Co-founder and Chief Creative Officer of Guess?, Inc. , this partnership represents a further expression of the brand’s imagery: by connecting the youthful and bold Californian DNA of Guess with the Italian style and Mediterranean seduction of Yamamay, the concept develops a coherent and contemporary language, capable of speaking to diverse markets and audiences.
From bralettes to triangle tops with molded cups, the lingerie offering includes romantic and feminine pieces that combine the iconic print with lace, featuring butterfly-themed embroidery and satin details. It also includes everyday pieces in ultra-lightweight materials, crafted with ultra-flat bonding technology and laser-cut finishes. For complete mix-and-match functionality, the collection also includes lingerie in Lenzing Ecovero viscose satin and lace (animal print tops and culottes with an asymmetrical slip) and Tencel Modal jersey sleepwear (including a top, shorts, and a masculine-cut shirt).
Beachwear expands the story with a comprehensive range of coordinated swimsuits and accessories, including various bikini styles, a cut-out one-piece swimsuit, kaftans, and beach towels. The swimwear pieces feature animal prints paired with black or, in a bolder version, red and embellished with logo details and bejewelled chains. For men, the offering includes stretch cotton underwear with Yamamay–Guess logo elastic and a beachwear line featuring briefs and swim trunks with paisley/bandana or floral prints with denim-effect details, as well as shorts in technical fabrics and cotton T-shirts for leisure time. As with the women’s collection, the swimwear fabrics emphasize the use of recycled fibres.
