For World Breastfeeding Week (1–7 August), LESH is launching three new leakproof nursing bras alongside a campaign:
Get Your Pink Back.
It’s a love letter to mums who’ve given so much of themselves that they can’t remember where they end and the giving begins.
The campaign was inspired by flamingos, who lose their colour while caring for their young. The pink stands for joy, identity, individuality – all the parts of women that can fade during early motherhood. This isn’t about bras. It’s about helping women feel like themselves again.
