Panache Lingerie has worked closely with the UK Sports Institute (UKSI) since 2022 and has been appointed as official Performance Bra Consultants to the Institute. Panache will be providing a bespoke fitting service to elite athletes, raising awareness of the benefits of wearing the correctly fitting sports bra and providing educational content for all atheletes on the importance of fit.
Head of Sports Medicine and Co-Lead of Female Athlete Health at the UK Sports Institute Dr Anita Biswas said:
We have been directly supporting female athletes with breast health education and access to sports bras since 2020. The benefit of a well-fitting sports bra in high-performing athletes is increasingly being recognised, so we are really pleased to be working with lingerie industry leaders Panache to help athletes with a range of performance needs.”
Panache’s award-winning sports bras come in over 70 sizes, from B to K cup, and have been tried and tested in conjunction with Loughborough University to ensure they are ‘best in class’. Panache’s mission is to help athletes, and active women feel their best, and perform at the highest level.
John Power, CEO of Panache Lingerie said:
We are so delighted to become official consultants for the UKSI. It’s a fantastic opportunity to work with such a great team of people who share our advocacy for breast health. We very much look forward to seeing and sharing the positive results from this relationship!”
Panache Sport AW2024
