Inspired by a shared vision of empowering women and celebrating their individuality, Bluebella and Ashley Williams have joined forces to create a collection that seamlessly marries the designer’s distinctive style with Bluebella’s commitment to boldness and confidence. This unique collaboration showcases an array of nightwear, underwear and accessories crafted in fully recycled materials, bound to capture the hearts and desires of fashion enthusiasts and lingerie connoisseurs alike.
Drawing from Ashley Williams’ signature aesthetic — a juxtaposition of edginess and elegance — the collection features bold and intricate patterns, playful cuts, and unexpected details.
CEO and founder of Bluebella, Emily Bendell, expressed her excitement about the launch, stating:
I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it. Her work is so refreshing and playful while remaining meaningful. We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as outerwear.”
Ashley Williams will also make her LFW return at September’s SS24 shows. The designer is the latest recipient of Fashion East’s XLNC programme, an initiative that looks to support its acclaimed alumni in empowering and expanding their brands.
