This summer Calzedonia launches the first #CLZ collection, dedicated to the tech loving youth. A mix of 19 different prints and colourways are used throughout the bikini collection, available from April in push-up, bandeau, full brief and brazilian styles.
With the rapid growth of social media the Italian company has decided to focus more and more on digital channels to create a buzz online, and the cleverly placed #CLZ on the new briefs will act as a reminder it’s time to take (and share!) a photo. Instagram beauty and twitter sensation Sara Sampaio is the face of the new #CLZ collection, shot by Mariano Vivanco in London.
