The latest Calzedonia products manufactured in partnership with Emana®, the smart yarn developed by the Solvay Group, look like standard jeans but offer consumers much more than that. The pairs of skinny and flare jeans contain the innovative polyamide yarn with incorporated bioactive minerals which facilitate heat exchange, boosting skin microcirculation and improving skin’s appearance.
The clinical tests conducted by independent laboratories guarantee the effectiveness of the yarn, highlighting the improvement in blood microcirculation, reduction of skin imperfections, increased skin elasticity and firmness. To see results customers just need to wear the Calzedonia jeans with Emana® six hours a day for four weeks.
“Calzedonia is a leading brand in the industry: we are pleased that it has selected the Emana® yarn for some of its garments,” says Renato Boaventura, President of the Global Business Unit Fibras of the Solvay Group. “The new Calzedonia jeans with Emana® help your skin’s well-being and look stylish at the same time.”
In other news, Calzedonia have presented their Summer 2016 swimwear collection in Verona earlier this April. Taking inspiration from Brazil ahead of the 2016 Olympic Games, the show included multisensory experiences and exotic rhythms reflective of Rio de Janeiro’s energy.
A whole section of the show was dedicated to Calzedonia’s new swimwear sport line, a collection that combines technical performance with Italian style, and a retro inspired crochet collection was also presented during the show.