Calzedonia will present its new #CLZ capsule collection along with the Summer 2015 Collection in four fashion shows on 14th and 15th April. The brand will be the first in Italy to use new Twitter system #TweetCam to engage with consumers, allowing them to experience the fashion show in an immersive, personalised way. Thanks to a series of cameras positioned in different spots of the catwalk, the audience will be able to interact by mentioning @TweetCalzedonia and the hastag #TweetCam. Participants will then receive a picture of that moment, customised with their Twitter handle and the exact timing of the shot.
The backstage will also be broadcast live through Calzedonia‘s Periscope account, one of the first usages of this new video streaming app in fashion worldwide. After great results on the web in latest seasons, Calzedonia focuses more and more on digital media with a collection that is ideal for sharing, and will also remind customers to do so through the #CLZ label present on bikini bottoms.