Gran Canaria Swim Week by Moda Cálida will celebrate its 25th edition from October 21 to 24 at ExpoMeloneras. Within the framework of the event and coinciding with International Breast Cancer Day, on October 19 an inclusive charitable fashion show will take place with a focus on prevention and research, showcasing a selection of designs from different brands specially created for cancer survivors. Once again, IFEMA MADRID continues as co-organizer of the event, with a focus on promoting the internationalisation, professionalisation, digitisation and sustainability of the event.
The only event of its kind in Europe, Gran Canaria Swim Week by Moda Cálida has consolidated its position as an international benchmark in swimwear, gathering in its latest edition the collections of 38 designers and brands for women, men and children. The 2020 event was watched online by 50,000 users, of which 31,484 came from Spain, who were joined by visitors from different parts of the world such as Portugal (13,456 users), Mexico, the United States and France.