When designing bras, shapewear and other underwear items, comfort and support are the main priorities at MAGIC Bodyfashion. To make sure that every woman feels comfortable, beautiful and confident all…
Category:
Underwear
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Lockdown Comfort: Why finding the perfect fit means you won’t be tempted to go braless
by UnderlinesWith a significant proportion of the nation currently working from home during lockdown, many women feel the need to go braless because they are wearing bras that simply aren’t comfortable.…
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Thinx, the creators of underwear that absorb your period, has launched a new limited edition Super Cotton Brief exclusively at Selfridges as part of Project Earth, an initiative driven by…
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Bluebella has experienced a 180% rise in online sales amid the COVID-19 crisis, beating sales during Valentine’s 2020, traditionally the lingerie industry’s busiest time of the year. The styles selling the best…
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From the 14th April, Italian label Chitè is proud to announce the launch of My Chitè, a new online customisation platform service that is expertly designed with underwear in mind…
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Delivering quality, well-fitting lingerie and backed by over 30 years’ experience, Panache Lingerie is the unrivalled authority in fit, committed to communicating the importance of a correctly fitting, supportive and…
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Bluebella has created a lingerie colouring-in book to help people pass the time while on lockdown at home. The Bluebella Colouring-In Book includes 11 pages which can be downloaded for free. Bluebella’s…
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Figleaves have seen a 40% increase in customers shopping for unwired comfortable bras in the last couple of weeks, as people are advised to stay home. Victoria Shelton, garment technologist…
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Lingerie brand Pour Moi have seen an increase of 30% in the sales of ‘sexy’ lingerie since people have been warned to stay indoors by the government. Items such as lingerie…
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This season Agent Provocateur celebrates the unparalleled potential of the female physique with its new Play to Win campaign. Starring four goddess-like athletes, all at the top of their game, the…
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American lingerie brand Frederick’s of Hollywood unveils its Spring 2020 collection featuring Dutch supermodel Bregje Heinen. Heinen embodies the Frederick’s woman who is not afraid to express her sexuality, be playful, provocative,…
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Regalia is the new diffusion line from Playful Promises, mixing eclectic and erotic accessories with fashion-forward lingerie that can be worn as outerwear to elevate your style. The collection made its debut…
