Established British lingerie brand Pour Moi has created a ‘Charity Edit’ collection of lingerie, swimwear, loungewear and sportswear with all profit from sales being donated to charity. The ‘Charity Edit’ is designed…
Category:
Underwear
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Covid-19 has not stopped the Sugar Candy* brand from reaching new heights. Named as the Covid bra for women with a fuller bust by news.com.au, Sugar Candy has reported strong…
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When designing bras, shapewear and other underwear items, comfort and support are the main priorities at MAGIC Bodyfashion. To make sure that every woman feels comfortable, beautiful and confident all…
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Lockdown Comfort: Why finding the perfect fit means you won’t be tempted to go braless
by UnderlinesWith a significant proportion of the nation currently working from home during lockdown, many women feel the need to go braless because they are wearing bras that simply aren’t comfortable.…
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Thinx, the creators of underwear that absorb your period, has launched a new limited edition Super Cotton Brief exclusively at Selfridges as part of Project Earth, an initiative driven by…
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Bluebella has experienced a 180% rise in online sales amid the COVID-19 crisis, beating sales during Valentine’s 2020, traditionally the lingerie industry’s busiest time of the year. The styles selling the best…
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From the 14th April, Italian label Chitè is proud to announce the launch of My Chitè, a new online customisation platform service that is expertly designed with underwear in mind…
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Delivering quality, well-fitting lingerie and backed by over 30 years’ experience, Panache Lingerie is the unrivalled authority in fit, committed to communicating the importance of a correctly fitting, supportive and…
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Bluebella has created a lingerie colouring-in book to help people pass the time while on lockdown at home. The Bluebella Colouring-In Book includes 11 pages which can be downloaded for free. Bluebella’s…
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Figleaves have seen a 40% increase in customers shopping for unwired comfortable bras in the last couple of weeks, as people are advised to stay home. Victoria Shelton, garment technologist…
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Lingerie brand Pour Moi have seen an increase of 30% in the sales of ‘sexy’ lingerie since people have been warned to stay indoors by the government. Items such as lingerie…
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This season Agent Provocateur celebrates the unparalleled potential of the female physique with its new Play to Win campaign. Starring four goddess-like athletes, all at the top of their game, the…
