Marella, the contemporary Italian fashion brand owned by the Max Mara Fashion Group, will open its first London store in Marylebone this spring, marking a key milestone in the brand’s…
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Products
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Fabletics, the global activewear brand known for blending performance, style and accessibility, today announces a landmark partnership in KaDeWe, Berlin’s iconic luxury department store. As part of an ambitious new…
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Eberjey, the luxury pajama and loungewear brand, and ILIA Beauty, the pioneer in clean beauty, debut Eberjey x ILIA: Silk Rituals – limited-edition capsules designed to blend sleepwear and skincare…
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Celebrating 140 years of listening to women, Triumph, the global lingerie leader, announces the launch of Feels Like Triumph, a bold new global communication platform. Developed with creative agency Wieden+Kennedy Amsterdam,…
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In this new feature Underlines will look at a series of issues which provide challenges to underwear fitters in independent stores and department stores. First up, the impact that weight…
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This Friday Underlines chats to Alex Tymann, Co-Founder and CEO of Hedoine, erstwhile the ‘world’s best tights and overknees’. Lauded by the fashion press, we wanted to find out more…
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MAAREE Spots ‘Shockingly’ Similar Sports Bra Design, Released by Major Sports Apparel Retailer, Champion Shock Absorber
by UnderlinesUK-based sports bra brand MAAREE has raised concerns regarding a recently launched sports bra by Champion Shock Absorber which, in MAAREE’s view, appears materially similar to its award-winning Solidarity Sports…
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Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
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Powerplay, a global leader in licensed bodywear, which specialises in Design, Marketing & Distribution of Underwear, Loungewear, Nightwear, Swimwear, Slippers, Socks & Towels has unveiled Reebok’s new Spring/Summer 2026 underwear collection, exclusive to…
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WUKA, the UK’s leading female-founded B Corp in sustainable period care, has expanded its partnership with Tesco, growing from fewer than 300 stores to more than 1,800 stores nationwide. For the first time…
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Italian lingerie powerhouse Intimissimi is proud to announce celebrated singer-songwriter Lily Allen as its new UK ambassador. The campaign features the West End Girl star modelling the much-anticipated Spring/Summer 2026 collection,…
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NAIA Beach, the luxury lifestyle swim, resort, and activewear brand celebrated for its women’s collections, is proud to announce the launch of NAIA Men, a new line of swim shorts…
