HELD is the new, design-led swimwear brand just launched this month. The London based luxury label, is built on a simple idea: support should never come at the expense of…
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Products
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The collaboration announced last December between Yamamay and GUESS comes to life with the presentation of the new Spring/Summer 2026 Capsule Collection, jointly created by the two brands. Designed for…
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The Sugar Candy brand is designed for fuller busted women and co-founder Tracey Montford and designer Katie Brooker tell Underlines why this brand is a natural progression from Cake Maternity.…
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Wonderland is getting ready to sparkle once again as it prepares for another fabulous edition of the show. The July lineup is shaping up to be the most exciting yet,…
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Ireland’s longest established department store (1839), Burgess of Athlone, is involved with a fantastic initiative with their local ‘Buccaneers’ Rugby Club (Athlone). They have 150 female players and they believe…
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Bringing together the biggest brands and the brightest new talent, the INDX upcoming fashion line-up promises an unbeatable mix of trendspotting, networking, and order-writing. From the latest boutique labels and…
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Leading French corsetry, lingerie and nightwear design house, Simone Pérèle has a pop-up in Harrods running from early March through to June initially. Established by corset maker Simone Pérèle in…
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HartiSWIM is turning its next collection launch into a full creative performance. Titled ‘Barbados After Dark’, the collection draws inspiration from the electric colour and atmosphere of the Caribbean island…
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Marks & Spencer has just launched BODY, a reimagined lingerie collection built around “a modern, modular and solution-focused design philosophy”. The new collection will offer a range of everyday comfort…
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Following on from this new special series Underlines had the opportunity to interview Nicole Cuervo, Founder of Springrose, this week. Springrose is an adaptive collection of bras and underwear, based…
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The lingerie and swimwear brand Sarda, straight from Barcelona, is back in Ibiza. For the summer season of 2026, it is reopening its doors at IBIZA Gallery. In doing so,…
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Marella, the contemporary Italian fashion brand owned by the Max Mara Fashion Group, will open its first London store in Marylebone this spring, marking a key milestone in the brand’s…
