New luxury hardcore romance label Loveday London is proud to launch their website today. The season could not have been better for the brand, who debuted on Autumn/Winter 2014 and was awarded the ‘Best Brand’ (voted by press!) Award at The Lingerie Edit for their Spring/Summer 2015 collection.
Consumers are now able to purchase Loveday London’s the Autumn/Winter 2014 collection from their brand new website and exclusive stockists including Sefridges. The brands’s Founder and Creative Director Luisa Loveday says:
“This is an incredibly exciting time for Loveday London. The website is launching at a time when interest in erotic designs in on the increase (thanks to the Fifty Shades film effect!) and we have received interest from many exciting new buyers at the SS15 trade shows. We were thrilled to receive the Lingerie Edit ‘Best Brand’ award in only our second season… We hope it’s a sign of things to come!”