Home ProductsUnderwear Playtex launches new strapless bra innovation

Playtex launches new strapless bra innovation

by Underlines

Make unsupportive strapless bras a thing of the past as Playtex brings innovation, style and comfort to the underwear essential. The new bra has an additional extra wide elastic band, providing support for all bust sizes, as well as an innovative silicone wave that keeps the bra perfectly positioned whilst allowing the skin to breathe. Part of Playtex’s popular Flower Elegance range, the bra features the brand’s trademark floral lace and is available in sizes 34-40 B-E and 34-38 F in a nude tone.

Martina Alexander of Playtex, commented: “We know our customers love the beautiful design of Playtex products and we’re delighted to bring them a strapless style that not only delivers on the fit and comfort that they love, but also brings the superior support needed in a strapless style.”

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