Playtex, together with Linda Barker, is launching a search to celebrate all that is fabulous about the UK’s 50+ women. A recent study carried out by the brand reveals that a new Ageless generation has been born, showing that these women are more vivacious, confident, positive and adventurous than ever before, challenging the out-dated notions that older women can only look forward to a life of sensible underwear and a pair of comfy slippers.
To prove the point, Playtex has teamed up with glamorous fifty-something role model, Linda Barker, to scour the nation for three exceptional women who represent this surprisingly ‘Ageless Generation’ of women, who will be selected based on how well they reflect just how fabulous, positive, stylish, confident, and amazing this fifty plus generation can be. The three winners will star in a photo shoot and have their images displayed on both the Playtex website and the Playtex Facebook page, as well as Debenhams’ social media channels.
“I’m excited to be working with Playtex to highlight what today’s 50+ women are all about. Today, women over 50 exude confidence and a personality like never before. We’re vivacious, positive about life and adventurous – we are truly an Ageless Generation of women. The competition will give many the chance to nominate and celebrate those around them who are truly inspiring, positive, smart and stylish – I can’t wait to start meeting some of them!” says Linda.
Alongside Linda Barker, the panel will also include influential female blogger Ceri Wheeldon, Editor of ‘Fab After Fifty’ as well as Playtex and Debenhams’ own fashion experts. Nominations can be sent from 17th March until 26th April, via post or Facebook, with details on the website.