Hot on the heels of Denise Shepherd, Panache Lingerie has appointed Asap, part of the Zimrov group, as its selected PR agency in France for all brands in the Panache portfolio including Cleo, Masquerade, Sports and Swimwear.
Jennie Field, Head of Marketing at Panache comments: “Panache is becoming more and more successful in France so we needed a PR agency with strong contacts and an affinity with the Panache brands. It’s a very exciting time for Panache in France and I’m confident that ASAP will deliver strong PR results to maximize Panache’s success and grow our French presence even more.”
