Cake Lingerie have just released the first in its series of fitting & educational videos on Maternity & Nursing Bras for consumers & in-store training alike.
These videos were created with the purpose of ensuring that in-store staff know how to correctly fit Cake Lingerie, and are aimed to answer some of the most frequently asked questions, whilst providing several useful tips. Not only will stores benefit from the information the videos provide, consumers will also be able to easily identify with them and feel more comfortable within a store environment.
‘Its aim is to empower pregnant & nursing women to making the right choices, whilst dispelling some of the common myths on the topics of Underwire Nursing & Seamless Nursing Bras,’ says Tracey Montford, Founder of Cake Lingerie. ‘With a lack of clarity and centralised knowledge source, we felt it was important to create a consolidated library, which educates women on the benefits of a good fitting Maternity & Nursing Bra.’