Freya Active, Sky Sports, England Netball and Cancer Research UK came together on Wednesday 17th December to host a celebrity netball match to help raise vital funds and awareness for women’s health. Two all-female teams including Sadie Frost, Gemma Cairney and Georgia Toffolo battled it out on court and the match was hosted by the fabulous Laura Whitmore, right before the International Netball Series England Vs Malawi.
With a 6,000 strong audience the atmosphere was electric. The match was competitive throughout and both teams put up a good fight but a fantastic movement from Georgia Toffolo gave the blue team the win by 14 – 10. At half time, Laura Whitmore spoke with Freya Active’s sports bra specialist Charlotte Ranford about the importance of wearing a sports bra during exercise, as well as the health benefits of wearing the correctly fitted size. Following this, Laura Whitmore also chatted to Hazel Phillips, a cancer survivor and keen fan of netball to talk about her battle against the disease.
Funds from each of the match tickets sold, as well as funds raised on the day, went towards Cancer Research UK’s lifesaving work, helping to spread awareness of the disease and sharing findings that more than four in 10 cancers could be prevented by adopting a healthier lifestyle. This startling new statistic equates to around 49,000 cases of cancer in the UK each year that could be prevented by a combination of eating healthily, maintaining a healthy weight and being physically active.
Freya Active’s Head of Marketing, Ann-Marie Manley, said: “We’ve been working incredibly closely with Cancer Research UK, England Netball and Sky Sports for this incredibly significant cause. Promoting positive women’s health is so important and we’ll continue to work hard to promote why we need to maintain good breast health and get the correct support when exercising. We’d like to thank all of the celebrities that played in the match helping us to deliver such a great event and would like to thank absolutely everyone that donated.”