Breast Cancer Awareness charity CoppaFeel! will be at The Lingerie Edit on the 8th and 9th January, helping both brands and retailers improve breast health awareness around the UK. Retailers can get involved by hosting CoppaFeel! events and brands can join the Bra Hijack campaign where boob check reminder labels are stitched into bras.
In 2014, the first boob check labels appeared in bras from brands such as Curvy Kate, Lepel, Panache and Very.co.uk’s Sorbet Flirty Lace range. CoppaFeel! founder Kris comments: “A reminder sewn into any bra will not only make your customer think you care about their health and wellbeing, but will ensure they know this is an important issue that they shouldn’t ignore.”
CoppaFeel! are also welcoming the opportunity to speak with independent retailers about educating all fitting staff on how to start a good healthy conversation about boobs with their customers, providing reminder cards, posters for fitting rooms and apparel for your staff to wear.