Amid the grief of losing her mum, Mary, to cancer in 2014, Caroline Jones was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years. Through 2015 Caroline created 365 outfits using only pre-loved clothes from Cancer Research UK stores (knickers model’s own!) and shared her stylish creations daily on social media asking for donations. The Knickers Model’s Own campaign went on to raise almost £60,000 for Cancer Research UK, inspiring a following of thousands to consider that frugal fashion and charity shopping is a great idea.
Packed with frugal fashion tips and tracking Caroline’s inspirational journey, Knickers Model’s Own is the first book published by Cancer Research UK and a must-have for anyone who loves fashion and fundraising. Knickers Model’s Own is dedicated to Caroline’s mum, Mary, and everyone touched by cancer.