This new event adds Nichole de Carle London, Affinitas & Parfait, NaïS, Rouge Séduire and Nevaeh Intimates to the inaugural season of Lingerie Fashion Week: the first Fashion Week dedicated exclusively to the intimate apparel industry.
LingerieFW™ offers for the first time intimate apparel a dedicated stage to showcase new collections, via runway or presentation, collectively as an industry. This exciting, progressive platform is specifically designed to create buzz and draw the attention of both the industry and press – offering reach to industry members and consumers via a focus on press attendance and coverage. Event branding is sleek, sophisticated, fashion forward and most importantly innovative, providing a compelling hub designed to propel the intimate apparel industry forward, while giving brands a dynamic stage for maximum media exposure. Says Founder & Director Lauren Rich:
“We couldn’t be happier with the first brands to sign on for LingerieFW™. Nichole de Carle London, Affinitas & Parfait, NaïS, Rouge Séduire and Nevaeh Intimates all encompass the elements that make a brand ideal for this stage: beautiful, quality product, fashion forward branding, media-conscious marketing, innovative thinking. We are honoured to have their collections showcased on our runways, and look forward to creating a top tier Fashion Week experience for each.”
Affinitas & Parfait President Keng Zhang:
“As a lingerie brand targeting the fashion forward, media savvy consumer, a Lingerie Fashion Week fits perfectly into our brand strategy. We understand the power the media holds in delivering information direct to the consumer, and are honored to be involved in the inaugural season of LingerieFW™.”
Why a Lingerie Fashion Week now? The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi) Rich affirms:
LingerieFW™’s debut season will stage shows over a span of two days, offering brands two canvases to choose from at the Metropolitan Pavilion in New York City. The Gallery, also playing host to the Press and Sponsor Lounge, offers brands 3,000+ square feet of sleek, white washed presentation space with 8,000 square feet of runway possibilities.