Meet the Experts is an exciting, new additional area for Pure London SS18 this July, which will provide visitors with a unique opportunity to have 20 minute one-to-one discussions with experts from within the fashion industry. Visitors to Pure London can book free sessions with experts covering a host of relevant topics including social media, marketing your brand, launching a brand, general business advice, working with influencers, and fibre and fabric sourcing advice.
The London College of Fashion offers valuable insights from two of its Lecturers. Meet with Nichole de Carle, Lecturer for Activewear, Lingerie & Swimwear Design for your steps to success in activewear and bodywear, while Janet Wilson, CText FTI, Lecturer for London Artscom Ltd at London College of Fashion will discuss how to add value to your range through sourcing and selecting fibres and fabrics and how to communicate the benefits of different fibres and fabrics to your customers. Matthew James Blakemore, CEO of Looks Good On Me will take questions on how retailers can drive consumers back into their physical stores, how to engage with consumers, using an omni-channel strategy, and embracing new technology.
From the worlds of social media, leading blogger Rowan Row will offer his tips for working successfully with influencers, and founder of thefashionwebb.com Mitchell Webb will provide guidance on creating and maintaining a blog and social media campaign. Find out how to launch your own brand from Director of Utelier.com Dessy Tsolova, how to grow your brand through marketing with Just Hype’s Head of PR and Marketing Ben Allingham, and receive general business advice and mentoring from Darryl Bannon, Director of Darryl Bannon Consulting.
Meet the Experts adds to Pure London’s line-up of more than 30 inspiring speakers across the three days, including Sunday’s keynote address by Dr Pam Hogg and Monday’s with Henry Holland. Other speakers include Alice Ratcliffe (Appear Here), Olivia Cantillon (Ownthelook.com), as well as Sara Maggioni, Director of Retail and Buying at WGSN. A highlight for buyers, stylists and designers each season, Maggioni will share the key looks, colours, shapes and fabrics set to be huge in Spring Summer 18.
Pure London will take place from 23rd – 25th July at London Olympia, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories.