Following on from this new special series Underlines had the opportunity to interview Nicole Cuervo, Founder of Springrose, this week. Springrose is an adaptive collection of bras and underwear, based…
Category:
Underwear
-
-
Celebrating 140 years of listening to women, Triumph, the global lingerie leader, announces the launch of Feels Like Triumph, a bold new global communication platform. Developed with creative agency Wieden+Kennedy Amsterdam,…
-
In this new feature Underlines will look at a series of issues which provide challenges to underwear fitters in independent stores and department stores. First up, the impact that weight…
-
Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
-
Powerplay, a global leader in licensed bodywear, which specialises in Design, Marketing & Distribution of Underwear, Loungewear, Nightwear, Swimwear, Slippers, Socks & Towels has unveiled Reebok’s new Spring/Summer 2026 underwear collection, exclusive to…
-
WUKA, the UK’s leading female-founded B Corp in sustainable period care, has expanded its partnership with Tesco, growing from fewer than 300 stores to more than 1,800 stores nationwide. For the first time…
-
Italian lingerie powerhouse Intimissimi is proud to announce celebrated singer-songwriter Lily Allen as its new UK ambassador. The campaign features the West End Girl star modelling the much-anticipated Spring/Summer 2026 collection,…
-
New Zealand brand, Hotmilk, launched Evolve in October 2025 and announce that the collection is now available and shipping to the UK — the brand is actively seeking retail partners…
-
Founded in 1876, Chantelle remains an independent, family-owned French company renowned for its distinguished craftsmanship. From the earliest corsets and the innovation of elastic fabrics, leading to the creation of…
-
Lingerie never really left the runway, but this season at Paris Fashion Week it felt impossible to ignore. With Gen Z and Alpha dominating the front rows — pop stars,…
-
British B-Corp underwear and sleep brand Nudea introduces Honeycomb today (9th March), a new lace capsule of bras and briefs designed with the brand’s signature comfort-first approach and an important…
-
The Derek Rose brand reaches 100 years in business this year. At the helm (or rather behind the scenes!) is Sacha Rose who joined the family business in 2003, the…
