The attention is being diverted from the slim models strutting down the runway at New York Fashion Week to the voluptuous celebrities taking over the front rows such as Beyonce and Kim…
Shapewear
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Seamless bras, bralettes with removable padding, bandeaus, racer-backs, shelf tanks, camis, chemises and baby dolls are just a few of the styles in Rhonda Shear‘s range. Available in a true…
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Fit Britches showcased their range for the first time on home shopping channel Ideal World TV this November. As one of the hottest trends to hit the Fashion market in…
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The shaping market is lively and full of development with new techniques being used and innovative being introduced to the market, and now Dutch shapewear brand for young women NO-MI…
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New brand Figgahugga is on a mission to change the world’s perception of shapewear, presenting the first range of bright, fun slimming underdresses aimed at young women who want to…
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Lingerie giant Triumph surveyed more than 10,000 women last year to discover their issues and frustrations when it comes to selecting lingerie. Confirming the urban myth, results showed over 76%…
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Following immense media interest, RTE, Ireland’s National Broadcaster contacted Embrace Lingerie to challenge them to a listener’s roadtest of their Slimming range which showed incredible results. Embrace Director Reenagh McCall was initially interviewed…
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Austrian luxury label Wolford opened a new boutique in Marylebone High Street – London W1 on 9th April 2014. Measuring 45m², the Wolford Boutique carries the full range: Ready-to-wear, Hosiery, Lingerie…
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Fit Britches is on a mission to bring its manufacturing back to the UK, supported by a crowdfunding campaign that will see the brand’s launch in the US this month.…
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Leading lingerie and swimwear business Wacoal Eveden, whose portfolio of brands include Freya, Fantasie, Fauve, Elomi, Goddess, Huit, Wacoal and B.tempt’d, has announced changes to its PR operations. With effect…
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Irene Douglas of The Collections and David Finlayson of APM Agency are now handling the US shapewear label, Yummie in the UK & Ireland and organising all sales representatives in…
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Designed in Ireland and made in Italy award winning brand, Embrace® is the first brand in the world to offer a range of lingerie and sleepwear with technical innovation and slimming qualities.…
